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31 January 2025 Coastal Advice Group announces partnership with Merchant Wealth Partners

Press Release

Coastal Advice Group announces partnership with Merchant Wealth Partners

Newcastle, Australia – January 31, 2025 – Coastal Advice Group has achieved a significant milestone in its history, entering a long-term strategic partnership with Merchant Wealth Partners, a renowned US-based private partnership that provides growth capital, management resources, strategic advice and opportunities to financial advice and wealth management firms.

This partnership represents a new chapter in Coastal Advice Group’s journey, reinforcing its commitment to enhancing the client experience and fuelling growth across Australia.

Since its inception in 2017, Merchant has partnered with 101 firms in six countries collectively managing more than AUD$290 billion in assets. Merchant’s primary focus is to create aligned strategic partnerships with founder-led entrepreneurs to enhance their ability to focus on growth, operational scale and new opportunities.

This collaboration marks a monumental step forward for Coastal Advice as it strengthens its position as a leader in the financial advice sector.

Strengthening Coastal Advice Group’s commitment to clients and growth

This partnership will unlock invaluable opportunities for growth and innovation, enhancing the company’s ability to attract and retain top talent, invest in cutting-edge technology, and foster a supportive and empowering workplace culture. By aligning with Merchant’s global expertise and financial backing, Coastal Advice is poised to further elevate its offerings, ensuring long-term success for clients and stakeholders.

David Haintz, head of Merchant Australia, will join the board of Coastal Advice and play a pivotal role in shaping future success. With his strategic leadership and invaluable experience, his role will continue to drive growth. His deep connections with Coastal Advice Group’s leadership team, having consulted to the business for four years when revenue grew by more than 400 per cent, will prove invaluable.

A partnership focused on the future 

As part of the partnership, Merchant has taken a minority, non-controlling position in Coastal Advice, providing capital to support its expansion.

“I have known and worked with the Coastal team for a number of years in which time they have undertaken more than 20 Merger and Acquisition transactions,” Haintz said. “In partnering with Coastal Advice, Merchant has now provided the capital to enable their growth to accelerate.

“Coastal Advice has the vision, the model, and the entrepreneurial spirit to want to continue that growth. It’s not just a willingness and desire to do it, but an ability and capacity to do it. We are very excited about our future together,” Haintz said.

The company assures clients, employees, and stakeholders that the day-to-day operations and management will remain unchanged.

“We are thrilled to begin this exciting new phase in our journey with Merchant,” said Daniel Brown, CEO of Coastal Advice. “This partnership brings new opportunities for growth, reinforces our commitment to delivering the best client experience, and supports our long-term vision of becoming the leading provider of financial advice in Australia. We look forward to tapping into Merchant’s industry expertise and expanding our global reach to drive continued success.”

Looking ahead

This partnership with Merchant Wealth Partners represents a groundbreaking moment in Coastal Advice’s journey. “Together, we are poised for an even brighter future, committed to providing exceptional financial advice and a world-class experience for clients,” said Brown and Haintz.

End.

About Coastal Advice Group

Coastal Advice Group is a leading Australian financial services firm focused on delivering high-quality, client-centric financial advice. Coastal Advice head office is in Newcastle and currently has 7 locations, 57 team members including 15 Advisers supporting over 2,500 clients across Australia.

They also offer speciality advice around Insurance, Aged Care, Lending and a recent investment into Coastal Accounting Group.

About Merchant Wealth Partners

Merchant Wealth Partners is a private investment partnership based in New York, focused on supporting and growing independent financial services firms globally. Since its inception in 2017, Merchant has partnered with some of the most prominent wealth management firms worldwide, helping them scale operations and capitalise on new opportunities.

For media inquiries, please contact:

Daniel Brown Executive Director Coastal Advice Group +61 403 207 280

David Haintz Partner Merchant Australia +61 412 532 220

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Phone: 1300 143 510

Email: stacey.jones@coastaladvicegroup.com.au

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